Outsourcing company

An outsourcing partnership with a 'good' lead generation and appointment setting supplier is more effective at getting the quality and quantity of leads you need and in the long run costs considerably less than doing it in house. Here's why:

No matter how many times you tell them, most salespeople don't do enough prospecting to keep their pipelines full. They frequently don't enjoy cold calling and would far rather be negotiating or closing a deal. This is a sweeping generalization but it holds true in many organizations. By outsourcing you are assured of a steady stream of new prospects.

Handling your own telemarketing means building and maintaining your own telemarketing team with the necessary human, financial and technical capabilities needed to do the job properly. This brings with it a high fixed cost. By outsourcing you turn this fixed cost into a variable and scalable cost - you pay only for hours worked on your campaign (no vacation, holidays, sick days, etc.) and you can increase activity or turn it off easily.

If running a lead generation telemarketing team is not your core business, the real and intangible costs of doing so may be the most decisive expense of all. You will be diverting key personnel and capital to the establishment, maintenance and management of this part of your business. This will dilute their contribution to the core business!