When many business owners think about the word "outsourcing" they cringe. Many people are sensitive to the words "Made in the USA," and there are a lot of business owners who take pride in having all of their work done in their own country. It's only natural if you've been born and raised in the United States, and built up your business here, that you feel uncomfortable at the thought of having your projects being done overseas, not to mention the idea of sending some of your money overseas as well.
But in reality, outsourcing doesn't have to be that way. Outsourcing does not require that any of the work involved be done overseas. By definition, outsourcing simply means having someone other than an employee of your company do the work for your company. It means nothing more and nothing less, it can be a very wise business strategy depending on what your needs are, and it certainly doesn't mean that you have to ship any of your business outside of the country.
Quite the contrary; it may be easier to outsource to people and business in the United States where you're more comfortable knowing that they have to respect the same laws and customs that you do.
The Primary key to success with outsourcing is to be entirely clear what your ideal outcome is. We need to be specific here. Saying we want to work less isn't enough. What specific tasks are you looking to outsource? And while "content creation" is better than nothing, in a perfect world you will know exactly *what* content you want written, based around which keywords and so on.
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